What is CRM (Customer Relationship Management)?
CRM (customer relationship management) is the system used by an enterprise to manage customer relationships in an organized way. In Software domain it is an application that helps you do that. In other words it is an application that provides methods, tools and interface along with Internet capabilities to achieve the goal of managing customer relations. For example, a company acn build a database about its clients that described relationships in sufficient detail. This can help its management, salespeople, people providing service, and perhaps the customer directly to access information, match needs with product plans and offerings, remind of service requirements, know what other products a customer had purchased, and so forth.
What do we offer?
Mavis Currently offers installation, configuration, training, data migration and support on its own adaptation (Mavis ‘CLIENTSERVE’ for Small and Medium Enterprises) of the powerful vTiger Open Source CRM. It has been rated* as one of the Top Ten Open Source CRM and is particularly suitable for Small and Medium Scale Enterprise. Shown below is a snap shot of the CRM in use. The CRM offers clients accounts, contact, emailing, sales force, marketing, pricing, quotations, invoicing etc all under one roof.
A typical CRM consists of:
- Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team.
- Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices)
- Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.
- Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.
Many organizations turn to CRM software to help them manage their customer relationships. CRM technology is offered on-premise, on-demand or through Software as a Service (SaaS) CRM, depending on the vendor. Recently, mobile CRM and the open source CRM software model have also become more popular.
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